Step 1: What's next: it would be patches for your toes that you can adhere when your skin rips (this happened to me from doing pointe all of the time). the skin patch idea would be so useful if it worked like how I envision it. I know for a fact that dancers everywhere would utilize this.
Step 2: My interviews: "What should I be doing that I'm not doing?" For this I asked people who I knew who danced, because then I could be sure I was finding people in my existing market. Unfortunately I cracked my phone and could not get the video, but I do have the recordings:
https://youtu.be/uoYOLpXndA8
https://youtu.be/fIvN4fsHTjo
https://youtu.be/XAhBYJMCe5g
Step 3: From the copious amounts of feedback I've received throughout this process, I have learned a lot about my idea. Unfortunately this round of interviews didn't give me too much information- people were tired and not really into my questions. Despite this, I still learned more about my existing market. From this I can try to set a path for the future of my venture, and although difficult I still tried to come up with some plans.
New Market:
Step 1: A radically different market from the one I am trying to target would be people who play other sports (excluding dance, obviously). These people are so much different than my existing market because my original product just doesn't apply to them- but I think my skin patch idea will!
Step 2: It would be incredibly hard to get my product to have value to people in a different market. Since my original idea is literally a way to fix dance shoes; if you don't have dance shoes you would not need my product. However, my "next" idea has to due with healing skin rips on your toes, which could happen to anyone in any sport. Other shoes for different sports can cause small injuries that could be fixed with my skin patch concept.
Step 3: Interviews: "How do you think my business might help meet your needs?" and "What types of adaptations should I make to my product to make it more successful?"
https://youtu.be/lqaXgZdnKrY
https://youtu.be/qRwnV5LKMjI
https://youtu.be/_PELyiuP4ig
Step 4: Looking into a new market was far more difficult than I thought. I had created my business concept based off of personal experience in a specific field, and I never thought that I could find a way to create a product that reached markets other than just dancers. This aspect of finding a solution to a problem was the most surprising part for me, because like I said, I didn't think I could do it! I worked through my obstacles and outdid my expectations. I knew that this assignment was going to be challenging, so my assumptions about that were accurate.
I was surprised to realize that my new market seems even more effective than my existing market because I can reach a wider range of people (everyone who plays sports rather than just those who dance). Although this seems good, I also think my product might have a harder time surviving in the bigger market, because similar products and physical therapy exist.
ReplyDeleteHey Cassidy,
Great Idea I really believe that your idea is a great idea, your skin patch idea will definitely be a useful one. But it will be great if you could have this interchangeable to different types of shoes why limit yourself to dance shoes. There is a huge market out there that could utilize your skin patches. I know I would definitely buy your product.
Regards
Andrew
Hey Cassidy,
ReplyDeleteI used to dance, and I completely agree. My ballet shoes were consistently getting worn down and ripped. This product would have come in handy for me and for other dancers everywhere. I agree with Andrew that making different types of shoe patches for different shoes would be your best bet for branching out! You could make the patches to match different materials and colors so that they could practically fit any shoe.
I didn't get the chance to complete this assignment, but I enjoyed reading about yours!
Cassidy, I like the concept of your product. However, I think you may be short selling the capability of your product because you only think they can be used for dance shoes. There are tons of products that come out and consumers find 101 other ways to use it. Maybe have a focus group in which people are incentivized to find other ways to use your product so that maybe you can expand your market reach and product offerings?
ReplyDeletecheck out my post at:
http://anicentrepreneur.blogspot.com/2016/03/whats-next.html
Hey Cassidy,
ReplyDeleteI really enjoyed reading you blog post. It seems that you are a dancer and created something that was a need in your life. I did the same thing too except my venture is about a beauty review application. I think that you know exactly who your target market is and it is cool that you would create and even think about making something like the skin patches that would work for other sports. Great interviews too! Unfortunately, I did not do this assignment but here is a link to my blog if you still want to check it out:
http://andreacdona.blogspot.com/
Hi Cassidy,
ReplyDeleteI do not know much about dancing but the idea of my skin breaking open sounds unpleasant. Having a product to fix that problem sounds great! I agree with Andrew that you shouldn't limit yourself to just dancer's and their shoes but all people and types of shoes. I didn't complete this assignment but here is a link to my blogpost
http://eastonmcginty.blogspot.com
Hello Cassidy,
ReplyDeleteI agree with the comments above. I think you can redesign your product so that it can be a way to fix other kinds of shoes. This seems like the best way for your business to grow. Although the skin patches may be useful, you were right in stating that this market is up to its capacity- there are many products like this, making the competition cutthroat.
Hey Cassidy,
ReplyDeleteGreat Idea I really believe that your idea is a great idea, your skin patch idea will definitely be a useful one. But it will be great if you could have this interchangeable to different types of shoes why limit yourself to dance shoes. There is a huge market out there that could utilize your skin patches. I know I would definitely buy your product.
Regards
Andrew
hey check out my post at http://politicalhopper.blogspot.com/2016/04/whats-next.html