Interviewing Customers No. 2

To get acquainted with my idea and first round of interviews, check out my 'No. 1' blogpost here: http://cassidymckbusiness.blogspot.com/2016/01/customer-interviews-no-1.html

1) I think that my speed limit sign idea still has great opportunity, because almost everyone on this planet drives, and everyone I interviewed said that they that they loved the idea that it would enhanced safety on our roads. Now, I think that my idea still has true potential, but that since it is a government issue that it might face trouble trying to be implemented.

2) Last time I talked to some pretty good customers, and their input was valuable because they did have all been driving for a few years now. In this round of interviews, I tried to talk to some older people, because last time all the people I talked to were freshman and thus haven't been driving as long as upperclassman. My conceptualization of my customers is still the same; it's the very large group of people on this earth who operate a motor vehicle, especially in places where dangerous weather conditions occur more often.

3) This time I around, I made changes to my questions by first asking if they enjoy/ don't enjoy driving- to see if any cynical feelings would translate into their opinions towards my idea. Then, I put in that I would ask if they usually obey speed limit signs, to gage how effective the current regulations are. Then I would proceed to tell them about my idea and get more feedback!

4) Here are my five interviews:

https://youtu.be/lvdHFyQkoAM

https://youtu.be/f1y_XgtJy6g

https://youtu.be/f47SLhPUuqM

https://youtu.be/NSh8gobMuHQ

https://youtu.be/5mZ2s-spcC8

5) Now that I have conducted more interviews, I have definitely learned to take a more realistic look at my idea. Of course it's easy to throw ideas out there, but actually looking into it becoming a reality is a totally different story. I was able to think about possible factors that would cause my idea to be a failure, which includes how expensive it is (and it would be us taxpayers money paying for it). Furthermore, the legislation regarding speed limit signs would have to be altered.

6) My three tips for future students would be the following:

• Don't be nervous! I was anxious about doing my first round of interviews, because it's hard to tell someone about your personal ideas when you don't know how they will react. 
• Always have an open mind. Whether or not people like your idea, ALL feedback is good feedback! Like we said in the entrepreneurs mantra, praise leads to complacency. Be open to hearing people's criticism, and use them to better yourself and your idea!
• Let the person your interviewing talk. We all love to talk, and the best interviews are always the ones where you let the interview take a course of its own. Let the person talk about their personal experiences and you will get a much better outcome.