Chapter 9: Assessment of Entrepreneurial Opportunities
1) What stood out most to me in this reading was the part about logarithmic net sales. I've learned about logarithms in precalculus and calculus, but seeing this equation in my business textbook really surprised me! Basically it measures the velocity of capital, by using the equation =ln(net sales), which utilizes the natural log.
2) Most of this chapter was easy to understand, because it dealt with looking at your product/business idea in a realistic way. Yet, I did find the section about "Importing Good Ideas" a little confusing. It talked about how one entrepreneurial path to take was importing someone else's idea- which initially threw me off guard, because wouldn't someone else's ideas just take away from your own? Turns out, it can help!
3) I would first ask the author why he chose to put the Minucius quote on the front page of the chapter. It is a great quote, so I would just like to know what inspired him to pick that specific one. Then I would want him to explain how it relates to the chapter, so that I could make connections about the reading to the quote.
4) This chapter was pretty straight forward- it had a lot of facts that corroborated the arguments made. If there's one section I wish he would've done differently, it would have to be the "eBay Entrepreneurship" part. It was cool to read about, but too wordy, which made it hard to read and unappealing.
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