The Twenty Percent

1) The business owner who I had the pleasure of speaking with is the owner of The Breakfast Club, a very popular breakfast place in my home town. A lot of people enjoy going to this precious little restaurant, especially on Sundays around brunch time. Unfortunately I couldn't get a recording because we talked over the phone, but I can sum up the conversation for you.
I asked the following questions:

• Who would you say your target customers are?

Our target customers are anyone with an empty stomach. I think we appeal greatly to the older folks, but we try to make it a sweet little restaurant that a whole family enjoys dining at. I would say our biggest target is families as a whole.

• What unmet needs do you customers have?

The people that come through our doors share the need of food, and quality time with others. A lot of our customers come with friends, family and loved ones to spend a nice afternoon out. People really treasure and desire these small moments. They also love our prices.

• Where do you find most of your customers?

Most of our customers come from people who live within the city, yet we do get some customers form other places (usually long-distance friends of other customers who are in town, people passing threw etc). Newspaper ads really seem to help us bring in new customers.

• What are the customer's demographics?

We usually get mild class individuals who have steady jobs, and are loyal customers. Most people in the town of New Port Richey are middle-lower class, with some distantly wealthy folks. 

• What kind of media do your customers consume?

Most of our older customers (the ones that will come into our restaurant after Sunday's mass) don't really utilize social media, but I know that the younger generation uses it extensively. We have tried to make our website easy to read for all audiences, since we do try to appeal to the family as a whole. We also put ads in the paper, and we get a lot of local business' that like to advertise at our locations. 

2) While talking to 'target customers', I saw similar trends. It was easy to find three target customers, because a lot of people fit into what they serve (people who enjoy eating out, like family-orientated activities, enjoy home-town restaurants). I asked them the same questions I asked the owner, yet turned around the wording. I actually went to The Breakfast Club, and here are the recordings of my customer interactions:

https://youtu.be/fBk2zYxf8yA

https://www.youtube.com/watch?v=YNV_D7hlq_U

https://youtu.be/5oiJ81DSM1M

3) The owner seemed to have very good insight on what their customers thought about the questions regarding their restaurant. It's no wonder they get slammed with service everyday. People really enjoy spending quality time with their loved ones, especially while eating. There was some discrepancy with the demographic part of the interviews. I think this exists because people aren't necessarily okay with disclosing demographic information on camera in a very random setting. I feel like this a common flaw with all the recording assignments, because a lot of the time people do not feel comfortable participating, but in order to get raw and unharmed results you must make it random. Additionally, I don't think people interpreted the "unmet needs" question in the correct way, but I still enjoyed their feedback. A very clear similarity in all of my interviews was that they all said that a lot of senior citizens come to the restaurant. Overall, the owner has found ways to connect with his target audience, and it shows by the amount of people that continue to walk through their doors.